Smarter cold outreach: half the team, double the replies

🧰 Before you start

• A Clay account (free trial)
• A list of target companies or a type of customer in mind
• An email-sending tool (Clay finds and enriches; you send from another tool)

🪜 Steps (tick as you go)

1. ☐
   1. Sign up and install the extension

   Create a Clay account and add the Clay for Chrome extension (button on this page). It lets you pull lists from websites into Clay.

2. ☐
   2. Create a table

   A table is like a spreadsheet. Import companies or people (CSV, LinkedIn search, or the Chrome extension).

3. ☐
   3. Enrich the data

   Enrichment means looking up extra facts automatically. Add columns for job title, company news, recent hires or funding.

4. ☐
   4. Add an AI column

   Add an AI column with the prompt below to write a personal opening line for each row.

5. ☐
   5. Check a sample

   Read 20 rows. Fix the prompt until the lines sound human and accurate.

6. ☐
   6. Export to your sending tool

   Send the list to your email tool and start a small campaign.

7. ☐
   7. Measure replies

   Track reply and meeting rates and improve the opener each week.

💬 Prompts to copy

Using this information about the person: name {{Name}}, role {{Title}}, company {{Company}}, recent news {{Company News}}.
Write ONE friendly opening sentence (max 25 words) for a cold email that mentions something specific and true about them or their company, and connects it to [your offer]. No flattery, no exclamation marks. If there's no useful news, return 'SKIP'.

🔗 Links

• Clay: Qrew case study: https://www.clay.com/blog/qrew-case-study
• Clay docs: Chrome extensions: https://university.clay.com/docs/clay-chrome-extensions

From https://usecasy.com/use-case/clay-outbound/ · Guide checked 15 October 2026 · Prices are rough and shown in USD unless stated (MYR where relevant).