🏠Property & Real Estate · Step-by-step guide

Send every home seller a clear weekly update on their listing, drafted by AI

Ken, a working estate agent and coach (Agent Performance Coaching), uses ChatGPT, Claude and a Grok Bot 'chief of staff' he calls Carlos. One repeatable job anyone can copy: each week he gives the AI the viewings, buyer feedback, competing listings and market changes, and it drafts a seller update in the same format every time. He checks the facts, adds his own advice and sends it.

⏱️ 1 hour to set up, then about 10 minutes per listing each week🎯 Easy💵 Free AI plans work; ChatGPT Plus or Claude Pro about USD 20/month; Grok Bot from USD 30/month if you want it to run on a schedule📋 8 steps
💬 ChatGPT🧡 Claude🤖 Grok Bot🙋 Personal post
🎯 What you'll have at the endYou'll have a ready-made weekly update for each seller: what happened, what buyers said, what the competition is doing and your recommended next step.

⚡ One-click install

Checked install pages (app stores, official sites and template pages): tap to get it straight away.

🧰 Before you start

⏱️ Time needed1 hour to set up, then about 10 minutes per listing each week
💵 Rough costFree AI plans work; ChatGPT Plus or Claude Pro about USD 20/month; Grok Bot from USD 30/month if you want it to run on a schedule

🪜 Step by step

🐣 Beginner mode: showing the 6 essential steps only. Extra steps are hidden; tap 🚀 Advanced at the top to see all 8.
✅ 0 of 8 steps done 📄 Printable page
  1. 1
    ☐

    Agree the format with the seller

    Tell the seller they'll get an update every [Friday] with the same six parts: viewings, buyer feedback, competing listings, market changes, marketing done, and next steps.

  2. 2
    ☐

    Keep one fact sheet per listing

    Make a Google Sheet with one row per week: number of viewings, enquiries, online views, buyer comments, price changes on similar homes nearby, and marketing you did.

  3. 3
    ☐

    Set up a project with your instructions

    In ChatGPT or Claude, create a Project (a space that remembers your instructions and files). Paste the 'Seller update writer' prompt below as its instructions and add one past email so it learns your style.

  4. 4
    ☐

    Paste this week's facts

    Each week, paste the new row from the sheet plus any buyer feedback. Ask for the update. It takes seconds.

  5. 5
    ☐

    Check every fact and add your advice

    Read every number against your notes. Then add your professional view in your own words: the AI organises; you advise.

  6. 6
    ☐

    Send it yourself

    Copy the update into your own email or message and send it. Keep a copy in the listing's folder.

  7. 7
    ☐

    Optional: let Grok Bot draft it on a schedule

    If your sheet and email are connected to a Grok Bot, use the 'Friday routine' prompt so drafts wait in your Gmail drafts every Friday morning.

    ➕ Extra step: hidden in 🐣 Beginner mode
  8. 8
    ☐

    Optional: when there are viewings but no offers

    Use the 'No offers yet' prompt to spot patterns in the feedback and pricing history before you talk to the seller about price.

    ➕ Extra step: hidden in 🐣 Beginner mode

💬 Copy-paste prompts

Tap Copy prompt, paste it into your AI (Grok, ChatGPT, Claude or Gemini), then replace the [yellow bits] with your own details.

💬 Seller update writer
You write weekly listing updates for my sellers, in my voice: [warm, honest, plain English, no hype].
Use exactly these sections: 1) This week at a glance (3 bullet points), 2) Viewings and enquiries (numbers versus last week), 3) What buyers said (group the feedback into themes, quote 1-2 comments), 4) Competing homes (new listings, price changes, recent sales nearby), 5) Marketing we did, 6) My recommended next step: [leave this as a blank line for me to fill in].
Only use the facts I give you. If something is missing, write '[to confirm]' rather than guessing. Never suggest a price.
This week's facts for [property address]: [paste the week's row and feedback].
💬 Friday routine (Grok Bot)
Every Friday at [8am], for each listing in my sheet [sheet name], read this week's row and buyer feedback and draft a seller update using the six sections in my 'Seller update writer' instructions. Put each draft in my Gmail drafts addressed to [seller email column], with the subject 'Your weekly update: [address]'. Never send. Message me a list of the drafts and any facts marked [to confirm].
💬 No offers yet
This home has had [number] viewings in [weeks] but no offers. Here is the pricing history: [paste], the buyer feedback: [paste], and similar homes nearby with their prices and how long they took to sell: [paste].
Group the feedback into themes, say which themes come up most, and compare our home with the similar ones on price, size and condition. List 3 possible reasons for no offers and the evidence for each. Don't recommend a price; I'll decide that with the seller.

⚠️ Tips & common mistakes

🌟 Why it's worth it

💡 Why it mattersSellers who hear nothing get nervous and switch agents. A same-format weekly update takes minutes instead of an evening, and he says AI saves him 'several hours' on many working days.
🏷️ Real exampleKen of Agent Performance Coaching: 'Create a standard format covering showing activity, buyer feedback, competing listings, market changes, marketing activity, and recommended next steps. Each week, provide the updated information and let AI help prepare the report. You verify the facts, add your professional insight, and communicate with your seller.'
🔌 Connects to:ChatGPTClaudeGrok BotEmailGoogle Sheets
🙋 Proof level: Personal postOne person's own account on X, Reddit, YouTube or a blog. Nobody has checked it: treat any numbers as their results, not a promise.
📰 Found via Blog · agentperformancecoaching.com: Agent Performance Coaching: I Built an AI Support Team. Now I Can Run My Businesses From Two Countries. ↗

🔗 Helpful links

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