Tell the seller they'll get an update every [Friday] with the same six parts: viewings, buyer feedback, competing listings, market changes, marketing done, and next steps.
Make a Google Sheet with one row per week: number of viewings, enquiries, online views, buyer comments, price changes on similar homes nearby, and marketing you did.
In ChatGPT or Claude, create a Project (a space that remembers your instructions and files). Paste the 'Seller update writer' prompt below as its instructions and add one past email so it learns your style.
Each week, paste the new row from the sheet plus any buyer feedback. Ask for the update. It takes seconds.
Read every number against your notes. Then add your professional view in your own words: the AI organises; you advise.
Copy the update into your own email or message and send it. Keep a copy in the listing's folder.
If your sheet and email are connected to a Grok Bot, use the 'Friday routine' prompt so drafts wait in your Gmail drafts every Friday morning.
Use the 'No offers yet' prompt to spot patterns in the feedback and pricing history before you talk to the seller about price.
You write weekly listing updates for my sellers, in my voice: [warm, honest, plain English, no hype]. Use exactly these sections: 1) This week at a glance (3 bullet points), 2) Viewings and enquiries (numbers versus last week), 3) What buyers said (group the feedback into themes, quote 1-2 comments), 4) Competing homes (new listings, price changes, recent sales nearby), 5) Marketing we did, 6) My recommended next step: [leave this as a blank line for me to fill in]. Only use the facts I give you. If something is missing, write '[to confirm]' rather than guessing. Never suggest a price. This week's facts for [property address]: [paste the week's row and feedback].💬 Friday routine (Grok Bot)
Every Friday at [8am], for each listing in my sheet [sheet name], read this week's row and buyer feedback and draft a seller update using the six sections in my 'Seller update writer' instructions. Put each draft in my Gmail drafts addressed to [seller email column], with the subject 'Your weekly update: [address]'. Never send. Message me a list of the drafts and any facts marked [to confirm].💬 No offers yet
This home has had [number] viewings in [weeks] but no offers. Here is the pricing history: [paste], the buyer feedback: [paste], and similar homes nearby with their prices and how long they took to sell: [paste]. Group the feedback into themes, say which themes come up most, and compare our home with the similar ones on price, size and condition. List 3 possible reasons for no offers and the evidence for each. Don't recommend a price; I'll decide that with the seller.
From https://usecasy.com/use-case/ai-weekly-seller-updates/ · Guide checked 19 October 2026 · Prices are rough and shown in USD unless stated (MYR where relevant).