🎯 What you'll have at the endYou'll build a website chatbot for a local business and know how to sell it as a setup fee plus monthly service.

🧰 Before you start

A free Botpress account
The client's FAQs, price list or website
Access to edit the client's website (or their web designer)

⏱️ Time needed1-2 days per client

💵 Rough costBotpress has a free tier; the example charged clients USD 250-500 setup + USD 50/month

🪜 Step by step

🐣 Beginner mode: showing the 7 essential steps only. Extra steps are hidden; tap 🚀 Advanced at the top to see all 7.

✅ 0 of 7 steps done 📄 Printable page

1
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Sign up to Botpress
Go to botpress.com and create a free account, then click Start building (or Build my agent).
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2
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Tell the bot its purpose
Paste the 'bot instructions' prompt below into the instructions box.
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3
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Add a Knowledge Base
A Knowledge Base is the information the bot answers from. Upload the client's FAQs or PDFs, or paste their website address.
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4
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Test it
Use the test chat on the right. Ask 10 real customer questions and fix wrong answers by adding information.
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5
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Publish
Click Publish. Then open Webchat > Deploy Settings and copy the embed code (a short bit of website code).
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6
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Add it to the website
Paste the code into the website's header (or send it to their web designer). A chat bubble appears.
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7
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Sell the monthly plan
Offer monthly updates: new FAQs, promotions and a short report of what customers asked.
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💬 Copy-paste prompts

Tap Copy prompt, paste it into your AI (Grok, ChatGPT, Claude or Gemini), then replace the [yellow bits] with your own details.

💬 Bot instructions

You are the friendly assistant for [business name], a [type of business] in [area].
Answer only using the knowledge base. If you don't know, say so and offer to collect the customer's name and phone number for a call back.
Keep answers under 60 words, use British English, be warm and professional.
Always mention [main offer / booking link] when relevant. Never give medical, legal or financial advice.

💬 Sales message to a local business

Hi [name], I noticed customers ask [common question] on your [Facebook/Google] page. I set up AI chat assistants that answer these 24/7 on your website and pass hot leads to you. I can build a free 7-day trial using your existing FAQs. Interested?