One customer interview becomes a blog post, a LinkedIn post and a newsletter

🧰 Before you start

• A paid Claude plan
• A recorded customer interview with their permission, and a transcript (many meeting apps produce one)
• 2-3 examples of your past posts so Claude learns your style

🪜 Steps (tick as you go)

1. ☐
   1. Get permission

   Ask the customer if you may quote them and use their name or business name. Get a yes in writing.

2. ☐
   2. Get the transcript

   Record the chat (Zoom, Google Meet or your phone) and export the transcript.

3. ☐
   3. Make a skill

   In Claude, ask: 'Turn the prompt below into a skill called Customer Story.' (A skill is a saved how-to Claude can repeat.)

4. ☐
   4. Run it

   Upload the transcript and say 'Customer Story'. Claude drafts the blog, LinkedIn post and newsletter paragraph one by one.

5. ☐
   5. Review each piece

   Fix anything that doesn't sound like you. Check quotes are word for word.

6. ☐
   6. Send the customer a copyOptional extra

   Let them see it before it goes live. They'll often share it too.

💬 Prompts to copy

From this customer interview transcript, write:
1. A blog post (600-800 words): the problem, why they chose us, what changed (with numbers if given), a quote.
2. A LinkedIn post (under 150 words) with one strong quote.
3. A newsletter paragraph (80 words) with a link placeholder [LINK].
Style: like these examples of mine: [paste 2-3 examples]. British English.
Only use facts from the transcript. Mark any quote you changed. Stop after each piece for my approval.

🔗 Links

• AI Decode article (source): https://aidecode.substack.com/p/building-a-content-repurposing-skill

From https://usecasy.com/use-case/claude-interview-repurpose/ · Guide checked 15 October 2026 · Prices are rough and shown in USD unless stated (MYR where relevant).