📣Marketing & Content · Step-by-step guide

One customer interview becomes a blog post, a LinkedIn post and a newsletter

Record a chat with a happy customer, give Claude the transcript, and a reusable 'skill' turns it into a blog post, a LinkedIn update and a newsletter paragraph, with you reviewing each one.

⏱️ 30 minutes the first time, 10 minutes after🎯 Easy💵 Paid Claude plan (Pro from about USD 20/month)📋 6 steps
🧡 Claude
🎯 What you'll have at the endYou'll set up a reusable Claude skill that turns any customer interview into three pieces of content in your style.

⚡ One-click install

Checked install pages (app stores, official sites and template pages): tap to get it straight away.

🧰 Before you start

⏱️ Time needed30 minutes the first time, 10 minutes after
💵 Rough costPaid Claude plan (Pro from about USD 20/month)

🪜 Step by step

🐣 Beginner mode: showing the 5 essential steps only. Extra steps are hidden; tap 🚀 Advanced at the top to see all 6.
✅ 0 of 6 steps done 📄 Printable page
  1. 1
    ☐

    Get permission

    Ask the customer if you may quote them and use their name or business name. Get a yes in writing.

  2. 2
    ☐

    Get the transcript

    Record the chat (Zoom, Google Meet or your phone) and export the transcript.

  3. 3
    ☐

    Make a skill

    In Claude, ask: 'Turn the prompt below into a skill called Customer Story.' (A skill is a saved how-to Claude can repeat.)

  4. 4
    ☐

    Run it

    Upload the transcript and say 'Customer Story'. Claude drafts the blog, LinkedIn post and newsletter paragraph one by one.

  5. 5
    ☐

    Review each piece

    Fix anything that doesn't sound like you. Check quotes are word for word.

  6. 6
    ☐

    Send the customer a copy

    Let them see it before it goes live. They'll often share it too.

    ➕ Extra step: hidden in 🐣 Beginner mode

💬 Copy-paste prompts

Tap Copy prompt, paste it into your AI (Grok, ChatGPT, Claude or Gemini), then replace the [yellow bits] with your own details.

💬 Customer Story
From this customer interview transcript, write:
1. A blog post (600-800 words): the problem, why they chose us, what changed (with numbers if given), a quote.
2. A LinkedIn post (under 150 words) with one strong quote.
3. A newsletter paragraph (80 words) with a link placeholder [LINK].
Style: like these examples of mine: [paste 2-3 examples]. British English.
Only use facts from the transcript. Mark any quote you changed. Stop after each piece for my approval.

⚠️ Tips & common mistakes

🌟 Why it's worth it

💡 Why it mattersReal customer stories sell better than ads. This turns one conversation into a week of content without starting from a blank page.
🏷️ Real exampleThe author built a reusable Claude Cowork skill with a human review at each stage so nothing goes out unchecked.
🔌 Connects to:Call or meeting transcriptClaudeLinkedIn / blog / newsletter
📰 Found via Substack: Content repurposing in Claude Cowork (AI Decode, Substack) ↗

🔗 Helpful links

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