Upload one price report and the photos, get the brochure, open-house flyer, email and social posts for a listing

🧰 Before you start

• A Claude Pro plan (Projects are not on the free plan)
• A comparables or price report for the property as a PDF (a link or typed details also work)
• The listing photos
• Your name, contact details, agency and any brand colours or tone you want

🪜 Steps (tick as you go)

1. ☐
   1. Sign in to Claude

   Go to claude.ai or install the app (buttons below) and sign in with a Pro account.

2. ☐
   2. Create a Project

   Click Projects, then Create project. Name it 'Listing marketing'. A Project keeps instructions and files so you don't retype them.

3. ☐
   3. Paste the instructions

   Open the Project's instructions (look for 'Set project instructions') and paste the 'Listing marketing pack' prompt below, filled in with your details and tone.

4. ☐
   4. Add examples of your style

   Add two past listing emails or posts you liked to the Project's files, so Claude copies your voice.

5. ☐
   5. Run your first listing

   Start a new chat inside the Project. Upload the price report and the photos, type 'New listing' and send.

6. ☐
   6. Check everything

   Compare every fact (rooms, size, price, address) with the report and the property. Check the photos sit next to the right text. Fix anything with a short instruction like 'make the Instagram post shorter'.

7. ☐
   7. Publish it yourself

   Copy the email into your email tool and the posts into your social apps. Print the flyer for the open house.

8. ☐
   8. Optional: teach it onceOptional extra

   When you correct something you'll want every time, say 'Remember this for every listing'. The next run needs fewer fixes.

💬 Prompts to copy

You are a professional property marketing writer and designer. For every new listing I upload, produce a complete marketing pack.
Property details: take them from the uploaded price/comparables report or listing link. If something isn't there, list it under 'Missing' instead of guessing. Never invent sizes, prices, school names or features.
Photos: look at every photo and place each one next to the text it matches (kitchen photo with the kitchen paragraph, and so on).
Agent details: [your name], [phone], [email], [agency], [licence number if your market requires it]. Tone: [e.g. warm, plain English, no hype words like 'stunning' or 'must-see'].
Produce, in this order:
1. Property brochure: headline, 3 key highlights, room-by-room description with photos, area notes, agent details.
2. Open-house flyer: address, date and time [I'll give them], 4 key details, one photo, agent details. Fits one page.
3. Announcement email to my past clients and contacts: under 180 words, one clear call to action.
4. Social posts: one Instagram and one Facebook post for 'Just listed', plus short versions for 'Open house' and 'Price update'.
5. A 'Missing' list and a 'Please check' list of any claim I should confirm.
Follow local advertising rules: no wording about who the home suits by race, religion, nationality, family status or similar.

🔗 Links

• Chris Scott's video walkthrough (source): https://www.youtube.com/watch?v=p2elbxYZbtU
• The Paperless Agent: the written guide and FAQ: https://thepaperlessagent.com/blog/i-built-a-listing-marketing-ai-agent-in-claude-that-saves-hours-for-every-listing
• Claude pricing (Projects are on Pro): https://claude.com/pricing

From https://usecasy.com/use-case/claude-listing-marketing-pack/ · Guide checked 23 October 2026 · Prices are rough and shown in USD unless stated (MYR where relevant).