🏠Property & Real Estate · Step-by-step guide

Upload one price report and the photos, get the brochure, open-house flyer, email and social posts for a listing

An estate agent saves one detailed set of instructions in a Claude Project (a saved workspace that remembers instructions and feedback). For each new listing they upload the comparable-sales report (often called a CMA) and the listing photos, press send, and Claude produces a property brochure, an open-house flyer, an announcement email to past clients and social posts, all in the agent's voice with the photos placed where they fit.

Created byChris Scott · The Paperless Agent
📰 Read the original: I Built a Listing Marketing AI Agent in Claude That Saves Hours for Every Listing (YouTube) ↗
⏱️ About 1 hour to set up, then minutes per listing🎯 Easy💵 Claude Pro is USD 20/month📋 8 steps
🧡 Claude🙋 Personal post
🎯 What you'll have at the endYou'll have a Claude Project that turns one upload (a price report and the photos) into a full marketing pack for each new listing, ready for you to check.

👀 What you'll get

Example

Here's the kind of thing you'll have at the end:

📄 DocumentListing pack · 14 Jalan Cempaka, 3-bed terrace

Brochure headline

  • Bright corner terrace with a garden, five minutes' walk to the park

Highlights

  • 3 bedrooms, 2 bathrooms, 1,650 sq ft
  • Renovated kitchen (2024), extended at the back
  • Asking MYR 685,000

Email to past clients (opening)

  • 'Hi Aisyah, a corner terrace on Jalan Cempaka has just come to market...'

Instagram: Just listed

  • 'Garden, light and room to grow. Open house Saturday 10am-12pm. Link in bio.'

Missing

  • Land tenure and maintenance fee: not in the report

Please check

  • 'Five minutes' walk' to the park

🧪 Made-up sample to show the kind of result. Your output will vary.

💸 What will this really cost me?

Prices checked 23 Oct 2026
🧪 To try it once
You can try a single run on Claude's free plan by pasting the instructions into a normal chat, but saved Projects need Claude Pro: USD 20 (MYR 82) a month, or USD 17 (MYR 69) a month paid yearly.
🔁 To keep it running
Claude Pro USD 20 (MYR 82) a month covers a few listings a week. A busy team running many packs a day may need Max, from USD 100 (MYR 408) a month.
⚠️ Watch out for
Lots of high-resolution photos use more of your usage limit, so resize big files first. Printing flyers and any paid design or posting tools are extra.

🔗 Official pricing: Claude pricing

Prices change often, so check the links before you pay. Amounts exclude tax. MYR at USD 1 = MYR 4.08 (Bank Negara Malaysia, 19 Oct 2026).

🧾 Which plan do I need?

🪙 Small upgrade · MYR 82/mo

Saved Claude Projects need Claude Pro or Max (a one-off free run is possible).

Tick what you already pay for:

🪙 Small = up to MYR 250 a month more · 💎 Big = over MYR 250 a month more · prices from each provider's pricing page, checked 21 Oct 2026.
ℹ️ How we work this outPrices come from each provider's own pricing page (checked 21 Oct 2026; amounts exclude tax; USD 1 = MYR 4.08, Bank Negara Malaysia 19 Oct 2026). Small upgrade = up to MYR 250 a month more than you pay now. Big upgrade = more than MYR 250 a month more. Check pricing = the provider doesn't publish a price we could confirm. Each guide's needs come from its own "What will this really cost me?" box. Your ticks stay in this browser only (no account, nothing sent to us).
Tick all your plans on the home page →

⏱️ Try it in 10 minutes

✅ Free plan · nothing to connect

What you'll see: a complete listing marketing pack (brochure text, flyer, email and social posts) from one set of property details, with missing details listed.

Copy the prompt, paste it into one of the free AI apps below and press send. The sample is made up, so swap in your own details if you like.

💬 Your 10-minute test
You're a professional property marketing writer. Produce a complete marketing pack for this listing. If something isn't in the details, list it under 'Missing' instead of guessing. Never invent sizes, prices, school names or features.

Details: 4-bedroom semi-detached house, 2,400 sq ft, 3 bathrooms, renovated 2025, solar panels, corner lot with a garden, near a park and a shopping centre. Price MYR 1,280,000. Open house Saturday 7 Nov, 11am-2pm. Recent nearby sales: MYR 1.21m and MYR 1.31m.

Pack:
1. Brochure text: headline + 200 words.
2. Open-house flyer: headline, 5 bullets, time and date.
3. Email to my buyer list: subject + 120 words.
4. 3 social posts (Facebook, Instagram, LinkedIn) with a call to action.
5. The 'Missing' list.

✅ Works on: Claude Free · ChatGPT Free · Gemini app (free)

Links go to the official plan pages. Free plans have daily limits and can change, so check before you rely on them.

➡️ Like it? The full setup adds: The full setup saves these instructions in a Claude Project (Pro) and uses your real price report and photos for every new listing. Go to the steps ↓

⚡ One-click install

Checked install pages (app stores, official sites and template pages): tap to get it straight away.

⬇️ Get Claude on iPhoneApp Store⬇️ Get Claude on AndroidGoogle Play

🧰 Before you start

⏱️ Time neededAbout 1 hour to set up, then minutes per listing
💵 Rough costClaude Pro is USD 20/month

🪜 Step by step

🐣 Beginner mode: showing the 7 essential steps only. Extra steps are hidden; tap 🚀 Advanced at the top to see all 8.
✅ 0 of 8 steps done 📄 Printable page
  1. 1
    ☐

    Sign in to Claude

    Go to claude.ai or install the app (buttons below) and sign in with a Pro account.

  2. 2
    ☐

    Create a Project

    Click Projects, then Create project. Name it 'Listing marketing'. A Project keeps instructions and files so you don't retype them.

  3. 3
    ☐

    Paste the instructions

    Open the Project's instructions (look for 'Set project instructions') and paste the 'Listing marketing pack' prompt below, filled in with your details and tone.

  4. 4
    ☐

    Add examples of your style

    Add two past listing emails or posts you liked to the Project's files, so Claude copies your voice.

  5. 5
    ☐

    Run your first listing

    Start a new chat inside the Project. Upload the price report and the photos, type 'New listing' and send.

  6. 6
    ☐

    Check everything

    Compare every fact (rooms, size, price, address) with the report and the property. Check the photos sit next to the right text. Fix anything with a short instruction like 'make the Instagram post shorter'.

  7. 7
    ☐

    Publish it yourself

    Copy the email into your email tool and the posts into your social apps. Print the flyer for the open house.

  8. 8
    ☐

    Optional: teach it once

    When you correct something you'll want every time, say 'Remember this for every listing'. The next run needs fewer fixes.

    ➕ Extra step: hidden in 🐣 Beginner mode

💬 Copy-paste prompts

Tap Copy prompt, paste it into your AI (Grok, ChatGPT, Claude or Gemini), then replace the [yellow bits] with your own details.

💬 Listing marketing pack (Project instructions)
You are a professional property marketing writer and designer. For every new listing I upload, produce a complete marketing pack.
Property details: take them from the uploaded price/comparables report or listing link. If something isn't there, list it under 'Missing' instead of guessing. Never invent sizes, prices, school names or features.
Photos: look at every photo and place each one next to the text it matches (kitchen photo with the kitchen paragraph, and so on).
Agent details: [your name], [phone], [email], [agency], [licence number if your market requires it]. Tone: [e.g. warm, plain English, no hype words like 'stunning' or 'must-see'].
Produce, in this order:
1. Property brochure: headline, 3 key highlights, room-by-room description with photos, area notes, agent details.
2. Open-house flyer: address, date and time [I'll give them], 4 key details, one photo, agent details. Fits one page.
3. Announcement email to my past clients and contacts: under 180 words, one clear call to action.
4. Social posts: one Instagram and one Facebook post for 'Just listed', plus short versions for 'Open house' and 'Price update'.
5. A 'Missing' list and a 'Please check' list of any claim I should confirm.
Follow local advertising rules: no wording about who the home suits by race, religion, nationality, family status or similar.

⚠️ Tips & common mistakes

🌟 Why it's worth it

💡 Why it mattersEvery listing needs the same five or six pieces of marketing, and writing them one by one eats hours. Saving the instructions once means each new listing is an upload and a review, and the project remembers your corrections so the review gets shorter each time.
🏷️ Real exampleChris Scott of The Paperless Agent (an estate-agent marketing training company in Austin, Texas) showed his Claude 'listing marketing agent' in a video and blog post. One upload of a CMA and a folder of photos gives him a brochure, an open-house flyer, a listing announcement email and Instagram and Facebook posts. He says typical runs take two to five minutes and that reviewing everything before it goes out is non-negotiable.
🔌 Connects to:Claude ProjectsYour price/comparables report (PDF)Listing photosYour email and social accounts (you post yourself)
🙋 Proof level: Personal postOne person's own account on X, Reddit, YouTube or a blog. Nobody has checked it: treat any numbers as their results, not a promise.
📰 Found via YouTube: I Built a Listing Marketing AI Agent in Claude That Saves Hours for Every Listing (YouTube) ↗

🔗 Helpful links

🔗 Chris Scott's video walkthrough (source) ↗🔗 The Paperless Agent: the written guide and FAQ ↗🔗 Claude pricing (Projects are on Pro) ↗

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