🎯 What you'll have at the endYou'll launch a Facebook/Instagram campaign where Meta's AI chooses the audience, placements and best ad versions for you.

🧰 Before you start

A Facebook Page and Instagram account linked to a Meta Business account
Meta Ads Manager access and a payment method
3-5 images or videos and some ad text
Ideally the Meta Pixel (a tracking code) on your website, or a lead form

⏱️ Time needed1 hour

💵 Rough costOnly your ad budget

🪜 Step by step

🐣 Beginner mode: showing the 7 essential steps only. Extra steps are hidden; tap 🚀 Advanced at the top to see all 7.

✅ 0 of 7 steps done 📄 Printable page

1
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Open Ads Manager
Go to Meta Ads Manager and click + Create.
Mark as done
2
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Choose your goal
Pick Sales (for purchases) or Leads (for enquiries, e.g. property viewings).
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3
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Use the Advantage+ set-up
Keep the Advantage+ options switched on (Meta's AI automation for audience, placements and budget).
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4
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Set budget and location
Enter a daily budget and the area you want to reach (e.g. Klang Valley).
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5
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Add several creatives
Upload 3-5 images/videos and several headlines. Let Meta mix and match to find winners.
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6
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Publish and wait
Give it 5-7 days before judging; the AI needs time to learn.
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7
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Review and refresh
Keep what works, replace tired ads every few weeks.
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💬 Copy-paste prompts

Tap Copy prompt, paste it into your AI (Grok, ChatGPT, Claude or Gemini), then replace the [yellow bits] with your own details.

💬 Ad copy variations

Write 5 Facebook/Instagram ad versions for [offer, e.g. a free property investment seminar in KL on (date)].
For each: primary text (under 125 characters), headline (under 40), and call to action. Mix angles: benefit, curiosity, social proof, urgency, question. British English, prices in MYR, no guaranteed returns.

⚠️ Tips & common mistakes

Don't change settings every day; it resets the learning.
Property and finance ads may fall under special ad rules; follow Meta's policies.
Never promise guaranteed returns.