Let Meta's AI build and run your ads

🧰 Before you start

• A Facebook Page and Instagram account linked to a Meta Business account
• Meta Ads Manager access and a payment method
• 3-5 images or videos and some ad text
• Ideally the Meta Pixel (a tracking code) on your website, or a lead form

🪜 Steps (tick as you go)

1. ☐
   1. Open Ads Manager

   Go to Meta Ads Manager and click + Create.

2. ☐
   2. Choose your goal

   Pick Sales (for purchases) or Leads (for enquiries, e.g. property viewings).

3. ☐
   3. Use the Advantage+ set-up

   Keep the Advantage+ options switched on (Meta's AI automation for audience, placements and budget).

4. ☐
   4. Set budget and location

   Enter a daily budget and the area you want to reach (e.g. Klang Valley).

5. ☐
   5. Add several creatives

   Upload 3-5 images/videos and several headlines. Let Meta mix and match to find winners.

6. ☐
   6. Publish and wait

   Give it 5-7 days before judging; the AI needs time to learn.

7. ☐
   7. Review and refresh

   Keep what works, replace tired ads every few weeks.

💬 Prompts to copy

Write 5 Facebook/Instagram ad versions for [offer, e.g. a free property investment seminar in KL on (date)].
For each: primary text (under 125 characters), headline (under 40), and call to action. Mix angles: benefit, curiosity, social proof, urgency, question. British English, prices in MYR, no guaranteed returns.

🔗 Links

• Meta Blueprint: Advantage+ course (official): https://www.facebookblueprint.com/student/path/253135-optimize-your-campaign-with-meta-advantage
• Marketing Dive: Meta's new AI tools: https://www.marketingdive.com/news/meta-introduces-new-ai-powered-tools-at-advertising-week/832517/

From https://usecasy.com/use-case/meta-ai-ads/ · Guide checked 15 October 2026 · Prices are rough and shown in USD unless stated (MYR where relevant).