๐Ÿ“ฃMarketing & Content ยท Step-by-step guide

Advertise your business underneath ChatGPT's answers when people are deciding what to buy

ChatGPT now shows labelled ads below its answers to people on the Free and Go plans, and businesses in supported countries can set up their own ads in ChatGPT Ads Manager. You write a headline and short description, pick an image and a web page, add 'context hints' (the kinds of conversations you want to appear next to), set a daily budget and pay per view or per click. Ads don't change what ChatGPT says in the answer itself.

Source:OpenAI
๐Ÿ“ฐ Read the original: OpenAI: ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform โ†—
โฑ๏ธ About 1 hour, plus time for the ad to be reviewed๐ŸŽฏ Medium๐Ÿ’ต No fee; you pay for views or clicks from your own budget๐Ÿ“‹ 7 steps
๐Ÿ’ฌ ChatGPT๐Ÿ… Official case study
๐ŸŽฏ What you'll have at the endYou'll have your first small ad campaign running under ChatGPT's answers, with a capped budget and tracking so you can see if it works.

๐Ÿ‘€ What you'll get

Example

Here's the kind of thing you'll have at the end:

๐Ÿ“Š ReportFirst week ยท Lunchbox Kitchen PJ, ChatGPT Ads

Campaign: Office lunches (Clicks)

  • Daily budget: MYR 35
  • Spent: MYR 238 over 7 days

Results

  • Shown 9,400 times, 186 clicks (2.0%)
  • Average cost per click: MYR 1.28
  • 11 catering enquiries from the tracked link

Best ad

  • 'Office lunch for 20, delivered by noon' (2.9% click rate)

Next week

  • Pause the two weakest versions
  • Add a hint for 'team celebration lunch'

๐Ÿงช Made-up sample to show the kind of result. Your output will vary.

๐Ÿ’ธ What will this really cost me?

โœ… Free + your ad spendPrices checked 26 Oct 2026
๐Ÿงช To try it once
Free to set up: Ads Manager has no fee and you only pay when ads run. The minimum daily budget is MYRย 35 (or USDย 25, SGD 25 or GBP 15, depending on your billing currency).
๐Ÿ” To keep it running
Your ad budget, which you set yourself. You pay per 1,000 views (CPM) or per valid click (CPC); you never pay per conversion.
โš ๏ธ Watch out for
A daily budget is an average: one day can spend up to twice it (the week stays within seven times it). New self-serve accounts may be limited to their home country at first. Card fees or tax may be added depending on your country.

๐Ÿ”— Official pricing: OpenAI Help: creating campaigns (budgets and minimum spend) ยท OpenAI Help: Ads in ChatGPT, the basics

Prices change often, so check the links before you pay. Amounts exclude tax. Prices are shown in each provider's own currency.

๐Ÿงพ Which plan do I need?

ChatGPT Ads Manager has no fee; you only pay for the ads you run.

๐Ÿช™ Small = up to MYR 250 a month more ยท ๐Ÿ’Ž Big = over MYR 250 a month more ยท prices from each provider's pricing page, checked 21 Oct 2026.
โ„น๏ธ How we work this outPrices come from each provider's own pricing page (checked 21 Oct 2026; amounts exclude tax). Small upgrade = up to MYR 250 a month more than you pay now. Big upgrade = more than MYR 250 a month more. Check pricing = the provider doesn't publish a price we could confirm. The badges are worked out in MYR at USD 1 = MYR 4.08 (Bank Negara Malaysia, 19 Oct 2026). Each guide's needs come from its own "What will this really cost me?" box. Your ticks stay in this browser only (no account, nothing sent to us).
Tick all your plans on the home page โ†’

โฑ๏ธ Try it in 10 minutes

โœ… Free plan ยท nothing to connect

What you'll see: Five ready ad versions (headline, description, image idea) and five context hints for a made-up catering business.

Copy the prompt, paste it into one of the free AI apps below and press send. The sample is made up, so swap in your own details if you like.

๐Ÿ’ฌ Your 10-minute test
Write 5 versions of a ChatGPT ad for this business. Each needs a headline under 40 characters, a description under 120 characters and an image idea.

Business: Lunchbox Kitchen, office lunch catering in Petaling Jaya
Who it's for: office managers ordering for 10-50 people
Different because: delivered by noon, vegetarian and halal options, order by 4pm the day before

Use a different angle for each: benefit, problem solved, local, speed, reassurance. British English, no 'best' claims, no prices. Then list 5 short 'context hints': the kinds of conversations where this ad would be useful.

โœ… Works on: ChatGPT Free ยท Claude Free ยท Gemini app (free)

Links go to the official plan pages. Free plans have daily limits and can change, so check before you rely on them.

โžก๏ธ Like it? The full setup adds: The full setup puts your best versions into ChatGPT Ads Manager with a capped daily budget and tracking, and shows real views and clicks. Go to the steps โ†“

๐Ÿงฐ Before you start

โฑ๏ธ Time neededAbout 1 hour, plus time for the ad to be reviewed
๐Ÿ’ต Rough costNo fee; you pay for views or clicks from your own budget

๐Ÿชœ Step by step

๐Ÿฃ Beginner mode: showing the 7 essential steps only. Extra steps are hidden; tap ๐Ÿš€ Advanced at the top to see all 7.
โœ… 0 of 7 steps done ๐Ÿ“„ Printable page
  1. 1
    โ˜

    Sign up for Ads Manager

    Go to ads.openai.com, create an ad account, verify your business and add billing. New self-serve accounts may only advertise in their home country at first.

  2. 2
    โ˜

    Create a campaign

    Choose an objective: Views (pay per 1,000 times shown), Clicks (pay per click to your site) or Conversions. For a first test, Clicks is the simplest to judge.

  3. 3
    โ˜

    Set a daily budget

    OpenAI recommends a daily budget for newcomers. It's an average over the week: one day can spend up to twice it, but the week stays within seven times it.

  4. 4
    โ˜

    Watch the start date

    On your first campaign you may not see start and end dates until after publishing. Don't publish just to reach them: the ad can start as soon as it passes review.

  5. 5
    โ˜

    Write the ad

    Each ad shows your business name, a headline, a short description, an image and the web page it links to. Use the 'Ad drafts' prompt to get several versions to test.

  6. 6
    โ˜

    Add context hints

    In the ad group, describe the conversations and topics where your ad fits (e.g. 'planning an office lunch for 20 people in Petaling Jaya'). They guide matching; they aren't exact keywords.

  7. 7
    โ˜

    Track and review after a week

    Add tracking tags (UTM tags) to your link, then after a week compare views, clicks and cost per click in Ads Manager with real enquiries on your side. Keep the best version, pause the rest.

๐Ÿ’ฌ Copy-paste prompts

Tap Copy prompt, paste it into your AI (Grok, ChatGPT, Claude or Gemini), then replace the [yellow bits] with your own details.

๐Ÿ’ฌ Ad drafts
Write 5 versions of a ChatGPT ad for my business. Each needs: a headline (under 40 characters), a description (under 120 characters) and a suggested image idea.
Business: [name and what you sell]
Area: [town or country]
Who it's for and what makes us different: [customers; 1-2 facts, e.g. same-day delivery]
Use a different angle for each (benefit, problem solved, local, speed, reassurance). British English. No 'best' or 'number one' claims, no prices I haven't given, no guaranteed results.
๐Ÿ’ฌ Context hints
List 10 short descriptions of conversations someone might have with ChatGPT just before they'd want a business like mine: [business and area]. Each should describe the person's situation and need in plain words, e.g. 'planning a small office lunch for 20 people in Petaling Jaya'. Avoid anything sensitive (health, money troubles, children's personal details).

โš ๏ธ Tips & common mistakes

๐ŸŒŸ Why it's worth it

๐Ÿ’ก Why it mattersPeople ask ChatGPT for recommendations right at the moment they're choosing (which caterer, which tutor, which cleaning service). Appearing there is a new way to reach them, and a small daily budget lets you test it before spending much.
๐Ÿท๏ธ Real exampleOpenAI announced on 21 Oct 2026 that more than 100,000 advertisers have used ChatGPT Ads, now available in 89 countries after launches in 26 more, through partners or the self-serve Ads Manager. Ads are clearly labelled and shown only to people on the Free and Go plans.
๐Ÿ”Œ Connects to:ChatGPT Ads ManagerYour website or booking pageYour website statistics (tracking tags on the link)
๐Ÿ… Proof level: Official case studyPublished by the company that makes the AI tool (or the vendor that set it up) about a real customer or its own team. The results are real reports, but written to promote the tool.
๐Ÿ“ฐ Found via Official ยท OpenAI: OpenAI: ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform โ†—

๐Ÿ”— Helpful links

๐Ÿ”— OpenAI: ChatGPT Ads expands to 26 new countries (source) โ†—๐Ÿ”— OpenAI Help: Ads in ChatGPT, the basics โ†—๐Ÿ”— OpenAI Help: creating campaigns (budgets and minimums) โ†—

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