📣Marketing & Content · Step-by-step guide

Run a small AI marketing team in ChatGPT, with a dot passing the work between them

Each 'teammate' is a ChatGPT Project with one job: one plans email campaigns, one researches content, one prepares and schedules the emails. A dot (OpenAI's always-on ChatGPT agent) acts as chief of staff: it moves work from one to the next, asks for your approval at the right moments and tracks whether the work is actually bringing in leads and sales.

Created byBen Angel · Entrepreneur
📰 Read the original: Still Doing All the Marketing Yourself? Build Your First AI Employee in ChatGPT (Entrepreneur) ↗
⏱️ About 2 hours for the first role🎯 Medium💵 ChatGPT Pro from USD 100/month📋 8 steps
🔵 Dots💬 ChatGPT🙋 Personal post
🎯 What you'll have at the endYou'll have one or more ChatGPT 'teammates', each with a single marketing job, and a dot that moves work between them and asks you before anything goes out.

👀 What you'll get

Example

Here's the kind of thing you'll have at the end:

💬 ChatChatGPT · Eva, chief of staff
EvaMorning. Email planner has 3 ideas for this week: 1) 'Before and after: a 30-day room makeover', 2) 'Five questions to ask before you hire a designer', 3) 'Our December booking slots'.
YouGo with 2.
EvaDone. The draft is ready: subject 'Five questions to ask before you hire a designer', 160 words, one button to book a call. Want to read it?
YouApproved. Schedule for Thursday 8pm.
EvaScheduled for Thursday 8pm. Friday check-in: last week's email brought 6 enquiries, up from 4.

🧪 Made-up sample to show the kind of result. Your output will vary.

💸 What will this really cost me?

Prices checked 23 Oct 2026
🧪 To try it once
No free way to try. Dots need ChatGPT Pro (Pro 100 is USD 100 / MYR 408 a month) or a Business Premium seat. ChatGPT Plus (USD 20 / MYR 82) doesn't include dots.
🔁 To keep it running
Pro 100: USD 100 (MYR 408) a month, billed monthly only (Pro 200 is USD 200 / MYR 816 and Pro 500 is USD 500 / MYR 2,040 for more usage). Business Premium seats: USD 125 (MYR 510) per person a month, or USD 100 (MYR 408) paid yearly. The ChatGPT Projects for each teammate are included in the plan.
⚠️ Watch out for
Your email marketing tool has its own price. Work the dot hands to ChatGPT counts towards your plan's usage limits. Business plans need at least 2 users.

🔗 Official pricing: ChatGPT Pro tiers · ChatGPT pricing

Prices change often, so check the links before you pay. Amounts exclude tax. MYR at USD 1 = MYR 4.08 (Bank Negara Malaysia, 19 Oct 2026).

🧾 Which plan do I need?

💎 Big upgrade · MYR 408/mo

Dots need ChatGPT Pro or a Business Premium seat; ChatGPT Plus doesn't include them.

Tick what you already pay for:

🪙 Small = up to MYR 250 a month more · 💎 Big = over MYR 250 a month more · prices from each provider's pricing page, checked 21 Oct 2026.
ℹ️ How we work this outPrices come from each provider's own pricing page (checked 21 Oct 2026; amounts exclude tax; USD 1 = MYR 4.08, Bank Negara Malaysia 19 Oct 2026). Small upgrade = up to MYR 250 a month more than you pay now. Big upgrade = more than MYR 250 a month more. Check pricing = the provider doesn't publish a price we could confirm. Each guide's needs come from its own "What will this really cost me?" box. Your ticks stay in this browser only (no account, nothing sent to us).
Tick all your plans on the home page →

⏱️ Try it in 10 minutes

✅ Free plan · nothing to connect

What you'll see: one 'AI teammate' planning an email campaign from a short operating guide, plus the hand-off note a chief of staff would pass on.

Copy the prompt, paste it into one of the free AI apps below and press send. The sample is made up, so swap in your own details if you like.

💬 Your 10-minute test
You are Mia, my email marketing planner for Bloom & Twig, a fictional online plant shop selling to city flat-dwellers.
Done means: one email plan per week: subject line, main idea, 3 points, call to action.
This week's facts: new 'low-light plants' collection; 15% off pots until Sunday; customers often ask how to keep plants alive in air-conditioned rooms.

1. Write this week's email plan (3 subject line options).
2. Write the email itself (under 150 words).
3. Then, playing the chief of staff, write the hand-off note to the next teammate (the scheduler): what's approved, what needs my yes, and the send time you'd suggest.

✅ Works on: ChatGPT Free · Claude Free · Gemini app (free)

Links go to the official plan pages. Free plans have daily limits and can change, so check before you rely on them.

➡️ Like it? The full setup adds: The full setup gives each teammate its own ChatGPT Project and has a dot (ChatGPT Pro) pass the work between them and ask for your approval. Go to the steps ↓

⚡ One-click install

Checked install pages (app stores, official sites and template pages): tap to get it straight away.

⬇️ Get ChatGPT on iPhoneApp Store⬇️ Get ChatGPT on AndroidGoogle Play

🧰 Before you start

⏱️ Time neededAbout 2 hours for the first role
💵 Rough costChatGPT Pro from USD 100/month

🪜 Step by step

🐣 Beginner mode: showing the 7 essential steps only. Extra steps are hidden; tap 🚀 Advanced at the top to see all 8.
✅ 0 of 8 steps done 📄 Printable page
  1. 1
    ☐

    Pick one bottleneck

    Ask yourself where marketing work piles up. Start with one role only, for example 'plan and write the weekly email'.

  2. 2
    ☐

    Make a Project for that role

    In ChatGPT, create a Project (a folder that keeps instructions and files together) named after the role, e.g. 'Email planner'. Add your past emails, offer and customer notes as files.

  3. 3
    ☐

    Write its operating guide

    Paste the 'Teammate operating guide' prompt below into the Project's instructions, filled in. It covers the seven checks: done, trigger, instructions, context, tools, skills and boundaries.

  4. 4
    ☐

    Create your dot

    In the ChatGPT desktop app or browser, create your dot and let it introduce itself. Connect only the apps it needs for this job.

  5. 5
    ☐

    Make the dot chief of staff

    Paste the 'Chief of staff' prompt below into your dot. Set its rules to 'Ask before taking action' for sending, posting or spending.

  6. 6
    ☐

    Run one cycle

    Ask the dot to start this week's email. Approve the direction when it asks, then check the draft before anything is scheduled.

  7. 7
    ☐

    Check against the goal

    After two or three weeks, ask the dot whether the work moved your goal (sign-ups, enquiries, sales). Cut what doesn't help.

  8. 8
    ☐

    Optional: add the next role

    Only when the first role works, add a second Project (e.g. 'Content researcher') and tell the dot how the handoff works.

    ➕ Extra step: hidden in 🐣 Beginner mode

💬 Copy-paste prompts

Tap Copy prompt, paste it into your AI (Grok, ChatGPT, Claude or Gemini), then replace the [yellow bits] with your own details.

💬 Teammate operating guide
You are [name], my [role, e.g. email marketing planner] for [business], which sells [offer] to [customers].
Done means: [e.g. one approved email plan per week: subject line, main idea, 3 points, call to action].
Trigger: [e.g. every Monday when my chief of staff asks, or when I ask].
How to do it: [your steps, e.g. look at last month's emails in the files, note which got most clicks, suggest 3 ideas, write the chosen one].
Use only: the files in this Project and facts I give you. Never invent results, prices or testimonials.
Boundaries: you draft only. You never send, schedule or publish. Hand your finished draft to my chief of staff with a one-line summary.
If anything is unclear, list your questions first.
💬 Chief of staff (paste into your dot)
You are my marketing chief of staff. Our goal this quarter: [e.g. 40 new enquiries a month].
Team: [Email planner Project], [Content researcher Project, if any]. Each has its own operating guide.
Each week:
1. On [Monday 9am], start the email planner and bring me its 3 ideas. Wait for me to pick one.
2. When I approve, get the draft written, check it against the operating guide, and show me the final draft.
3. Only after I reply 'approved', prepare it in [email tool] as a draft, or schedule it if I say so.
4. Every Friday, tell me in 5 lines what was done, what's stuck, and whether it moved the goal (use real numbers from [email tool] if you can see them; if not, say so).
Ask before you send, post, schedule, buy or delete anything.

⚠️ Tips & common mistakes

🌟 Why it's worth it

💡 Why it mattersSolo owners end up managing a pile of AI chats and copying work between them. Giving each AI one clear job and one coordinator turns that into a small team that keeps going between your approvals, and checking the goal stops it producing busywork.
🏷️ Real exampleBen Angel, writing in Entrepreneur on 9 Oct 2026, shows his AI growth team in ChatGPT: Maven (email marketing strategy), Rainmaker (content research) and Pulse (prepares and schedules email campaigns), coordinated by Eva, his dot, as chief of staff. He checks seven things for every teammate: a definition of done, a trigger, specific instructions, context, tools, skills and a written operating guide.
🔌 Connects to:ChatGPT ProjectsA ChatGPT dotYour email marketing toolGoogle Drive or your files
🙋 Proof level: Personal postOne person's own account on X, Reddit, YouTube or a blog. Nobody has checked it: treat any numbers as their results, not a promise.
📰 Found via Newsletter · Entrepreneur: Still Doing All the Marketing Yourself? Build Your First AI Employee in ChatGPT (Entrepreneur) ↗

🔗 Helpful links

🔗 Ben Angel in Entrepreneur: build your first AI employee in ChatGPT (source) ↗🔗 OpenAI: introducing dots ↗🔗 ChatGPT Pro tiers ↗

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